Saturday, September 13, 2014

Content Marketing Overview

What Is Content Marketing?
Content marketing is the selling of digital products for re-use by consumers. Examples include blog entries to be used on the client's website, web designs, advertising templates, royalty-free music, and stock images.

How Can Content Be Used By Clients? 
The rights given to clients vary wildly and need to be made clear by the seller of content. Sometimes content is sold over to the client entirely, giving them exclusive rights to use the content however they please. Sometimes clients receive the content to use exclusively, but credit or a link back to the seller's website must be given. Sometimes clients purchase non-exclusive rights to use content, meaning other clients can also purchase rights and use the same content. The rights attached to content affect the purchase price, and the best method of sale will vary by content type and style.

How Does Content Marketing Differ From Selling Physical Products?
Physical products are usually consumed, while content can be used over and over as long as it fits into the usage guidelines agreed to when the content was sold. Because digital content does not incur the same manufacturing costs of physical products, content marketers find they have much more competition in both quality and price, but also a larger audience of potential clients. Also, content requires a digital venue to be sold with ease while avoiding piracy.

Can I Get Into Content Marketing Without Coding Skill? 
When marketing content, it helps to have a well coded website with copy protection so clients can download their purchases instantly. However, setting up a virtual shop with advanced coding isn't necessary when getting started. Some smaller markets will collect the emails of clients and send out content individually. There are also websites for selling content in a pre-built market. However, larger sellers will find that it both saves time and increases brand value to set up their own content storefront in the long run.